Rice Villa Utsav Season 9 : ”Be RICEponsible” – A Nationwide Appeal to Stop Food Wastage.

Rice Villa Utsav is an annual cultural festival that celebrates the heritage and culture of Bengal while promoting sustainability, food conservation and social responsibility. This year’s event focused on raising awareness
about food wastage and encouraging action to ensure that food is used responsibly.

The much-awaited Rice Villa Utsav Season 9 was held successfully on 9th November 2024 in Hotel Hindustan International (HHI) Kolkata with the powerful theme ”Be RICEponsible” – a call to stop food wastage and take responsibility for the food we consume.

The event was attended by 400 distinguished guests from the food industry across India, with special appearances by Mr. Ajay Thakur, Former Head of BSE SME and Start-up (28 years till April 2024), CEO & Managing Partner, TGI SME Capital Advisors LLP and
Mr. Samrat Rahi, Hon. Deputy Chairman, Kolkata Port Trust.

The event focused on raising awareness about the massive issue of food wastage and presented actionable
solutions.

Main Highlights of the Event :
Mother Earth Live Performance : The event kicked off with an emotional live dance performance
portraying Mother Earth herself, who appealed to the audience through a moving documentary. She
urged humanity to stop wasting the food she produces for us, emphasizing the environmental and
social consequences of food wastage.

Documentary Release on Food Conservation : Rice Villa launched an impactful documentary
showcasing their collaboration with ”Robinhood Army” and ”Food ATM”. These initiatives are helping
the nation reduce food wastage by redistributing excess food to those in need.

Presentation on Food Wastage : The event also featured a detailed presentation on the three primary
stages of food wastage :

1. At Warehousing & Supply Chain: Wastage during storage and transportation.
2. At HORECA Segment (Hotels, Restaurants, Catering, and Large Gatherings): Focused on
   the excessive food waste at weddings and events.
3. At Household Level : Highlighting food wastage at the consumer level in households.

Conclusion of the Event :
The event concluded with a heartfelt appeal to all of India: “Let’s Be RICEponsible Together” — a call for
everyone to take collective action and stop food wastage. The message was clear : by being more mindful of
food consumption, we can all contribute to un saving resources, reducing environmental damage, and ensuring food reaches those who need it.

News22online

প্রতিবেদক N. N. Thakur 9830146002

নিউজ ২২ অনলাইন 7980852530